Order & Delivery SMS Templates
Keep customers informed with professional order confirmations, shipping notifications, and delivery updates. All within 160 characters.
📦 E-commerce SMS Statistics
- 70%+ open rate: SMS order updates have higher engagement than email
- Reduces inquiries: Proactive updates decrease "Where's my order?" calls by 40%
- Customer expectation: 80% of customers want SMS order updates
- Best practice: Send updates at 3 key points - order placed, shipped, delivered
Order Confirmation
E-commerce Order Confirmation
Thanks for your order #[OrderID]! We're preparing your items. Track your order: [ShortURL]. Questions? Reply HELP. - [Store Name]
128 characters - Within 160 limit ✓
Best for: Immediately after purchase confirmation
Why it works: Provides immediate reassurance and tracking option
Tip: Use URL shorteners (bit.ly, tinyurl.com) to save characters
Why it works: Provides immediate reassurance and tracking option
Tip: Use URL shorteners (bit.ly, tinyurl.com) to save characters
Order Confirmation with Estimate
Order #[ID] confirmed! Estimated delivery: [Date]. We'll text when it ships. Track: [URL]. Thanks for shopping with [Store]!
131 characters - Within 160 limit ✓
Best for: Setting delivery expectations upfront
Why it works: Reduces anxiety by providing estimated delivery date
Why it works: Reduces anxiety by providing estimated delivery date
Shipping Notifications
Package Shipped
Great news! Your order #[ID] has shipped. Track: [URL]. Expected delivery: [Date]. - [Store Name]
102 characters - Within 160 limit ✓
Best for: When package leaves warehouse
Why it works: Builds excitement and provides tracking
Why it works: Builds excitement and provides tracking
Shipping with Tracking Number
Your package is on the way! Tracking: [TrackingNumber]. Delivery by [Date]. Track live: [URL]. - [Company]
107 characters - Within 160 limit ✓
Best for: Customers who want detailed tracking info
Why it works: Provides both tracking number and quick link
Why it works: Provides both tracking number and quick link
Delivery Updates
Out for Delivery
Your package will arrive today between [Time Range]. Track: [ShortURL]. Make sure someone is home to receive it. - [Company]
134 characters - Within 160 limit ✓
Best for: Day of delivery morning notification
Why it works: Gives customers time to arrange to be home
Why it works: Gives customers time to arrange to be home
Package Delivered
Delivered! Your order #[ID] was left at [location]. Enjoy! Questions? Contact us: [Phone/URL]. - [Store Name]
114 characters - Within 160 limit ✓
Best for: Confirmation of successful delivery
Why it works: Specifies where package was left, provides support contact
Why it works: Specifies where package was left, provides support contact
Specialty Services
Food Delivery - Order Ready
[Restaurant]: Your order #[ID] is ready for pickup! Pick up at [Address]. Enjoy your meal!
94 characters - Within 160 limit ✓
Best for: Food pickup services
Why it works: Simple, direct, includes pickup location
Why it works: Simple, direct, includes pickup location
Delivery Driver En Route
Your delivery driver [Name] is 10 minutes away! Order #[ID]. Track in real-time: [URL]. - [Service]
101 characters - Within 160 limit ✓
Best for: Food delivery, ride-sharing, courier services
Why it works: Personal touch with driver name, precise ETA
Why it works: Personal touch with driver name, precise ETA
Order SMS Best Practices
- Send at key milestones: Order placed, shipped, out for delivery, delivered
- Include order number: Makes it easy for customers to reference
- Provide tracking link: Use short URLs to save characters
- Set expectations: Include estimated delivery dates
- Personalize when possible: Use customer name if space allows
- Offer support: Provide contact method for questions
- Brand consistently: Include store name in every message
- Test thoroughly: Verify all links work before deployment
🔗 URL Shortening Tips
Save precious characters with short URLs:
- Bit.ly: Free, customizable, includes analytics
- TinyURL: Simple, no account needed
- Custom domain: yourbrand.co/track saves characters and builds trust
- Pro tip: Short URLs save 40-60 characters vs full tracking URLs
Common Variables to Include
- [OrderID]: Unique order identifier
- [TrackingNumber]: Carrier tracking number
- [Date]: Expected delivery date
- [Time Range]: Delivery window (e.g., "2-4 PM")
- [URL/ShortURL]: Tracking link
- [Location]: Where package was left
- [Store Name]: Your business name
- [Customer Name]: Personalization (if space allows)